
Why Estheticians Choose The Skin Jawn
Whether you’re eager to learn the secrets of developing your own magical skincare formulations or to revamp your esthetician game, you’re in the right place. Dive into our resources, grab an e-book, and just stay a while to soak up some serious skin wisdom.
- Every formula we create together is:
- Custom-developed for your specific client needs
- Backed by science and real-world testing
- Focused on delivering visible results
- Formulated with melanated skin as the priority, not an afterthought
As your formulator, I bring more than just technical expertise to the table. I bring real understanding of what melanated skin needs—because I've lived it, studied it, and successfully formulated for it.

Meet Your Cosmetic Formulator: Anniezi
It all started with a spark of curiosity and a love for science and chemistry. With a degree in Kinesiology under my belt, I was drawn to the more natural, homeopathic side of health and beauty. Little did I know, this fascination would lead me straight into the world of skincare.
It was my husband's battle with seborrhea that truly ignited my passion for skincare. Witnessing his struggle sparked a fire within me to explore the depths of skincare and find solutions that truly work. And thus, my journey as an esthetician and cosmetic formulator began.
Becoming a military wife was a turning point that propelled me further into my esthetics career. During my time living on base and attending school amidst the chaos of COVID, my fellow military wives became my rock. They were my first clients, my sounding board, and my greatest supporters. Their trust and encouragement helped me grow and evolve as an esthetician without judgment.
One of the pivotal moments in my journey was when my esthetics school embraced my skincare brand and allowed its use on campus. The validation and support I received from my peers and instructors fueled my confidence and inspired me to dream bigger.
I firmly believe that learning is a lifelong journey. That's why I'm committed to continually expanding my knowledge and honing my craft. Every course I take, every nugget of wisdom I uncover, only serves to make me a better esthetician and formulator for my clients.
As a former customer service worker, client care and satisfaction are non-negotiables for me. I strive to create a welcoming and comfortable environment where every client feels valued, heard, and empowered.
There's nothing quite like the joy that comes from seeing the smile on a client's face or knowing that I've made a positive impact on their day and in their business. It's moments like these that fuel my passion and drive me to continually strive for excellence in my craft.
While every journey has its challenges, perhaps the most unexpected twist in mine was discovering I was pregnant just as I was about to embark on a new studio venture. Despite the initial disappointment of postponing my plans, this pause allowed me to reevaluate, rebrand, and prepare for the beautiful journey of motherhood while still nurturing my passion for skincare.
So, there you have it – a glimpse into the heart and soul of Anniezi. I'm beyond grateful for the opportunity to share my story with you and to invite you to be a part of this beautiful journey. Let's connect, let's learn, and let's grow together!

Unlock Your Private Label Beauty Empire with Our Free Wholesale & Formulation Guide
Dive into our comprehensive Private Label & Wholesale Catalogue – your first step toward creating your own professional skincare line.
Inside this exclusive guide, you'll discover:
- A complete roadmap to private labeling success
- Curated selection of ready-to-brand formulations
- Professional backbar solutions for estheticians
- Custom additive options to make your products unique
- Essential haircare opportunities
- Digital resources to streamline your journey
Whether you're an established esthetician looking to expand your offerings or an entrepreneur ready to launch your dream skincare brand, this guide reveals the insider knowledge you need to succeed.
Take the first step toward building your beauty empire. Download your free catalogue now and join the community of successful skincare formulators who started right where you are.